Historically, women have been less involved in investment decisionsbut there is a change in this trend and for this it is essential that women assume control of their finances and opt for strategies that allow them to grow and ensure their financial future.
Although each person is unique, there are certain patterns that characterize women inverters. Broadly speaking, women tend to be more conservative in their investments, assuming less risks compared to men.
This translates into a lower disposition to risk in search of greater profitability. Besides, Many of these women inverters are usually over 50 yearsa stage in which they have already managed to accumulate a significant heritage, either by professional achievements or family heritage.
Traditionally, management or business positions have been occupied in most cases by male profiles. It is logical that it is common for the proportion of male clients to be higher.
Nevertheless, When decision -making involves the family unit, at that time they have a decisive role. In fact, on many occasions, it is they who have the last word.
As for the objective of investment, women usually have a very clear purpose: the important thing for them is to achieve a specific goal and are usually more direct in terms of the result they want to obtain.
They are usually not so interested in the technical details of assets or in the macroeconomic situation, prefer to focus on long -term planning.
They usually opt for more conservative strategies against risk.
When a long -term clear planning is presented, they are comfortable, but in situations of volatility they tend to worry more about not achieving the planned objectives and their willingness to preserve the heritage prevails.
This could be related to greater risk aversion in the world of investmentwhich has traditionally been more managed by men.
Despite these differences, it cannot be generalized because most customers remain men. However, it is expected that, in the coming years, with the increase of women businessmen and directives, The female presence in patrimonial management will be increasing.
*** Patricia Laplana is director of the Norz Patrimonia clients.
