We share the current leader interview with Patricia Laplana, director of the client area of Norz Patrimonia, where she addresses the profile of women in the world of investment:
The director area of Norz Patrimonia reflects on the evolution of financial behaviors and highlights the need to expand referents in traditionally little diverse spaces
Historically, women have been less involved in investment decisions, but this is changing. We are living a change of trend in this regard and for this it is essential that women assume control of our finances and opt for strategies that allow us to grow and ensure our financial future.
From my role as director of the Norz Patrimonia client area, a boutique firm of patrimonial advice that currently manages a capital exceeding 600 million euros, I see every day how the number of women who participates in the management of their personal and professional finances is growing. Investment has become a key tool to promote our economic independence. But everything is not done, much remains to be done.
Even today, there is a significant amount of women who believe that the financial world is not for them or that they do not have enough knowledge in this area to administer their own finances. It is for this reason, among others, that financial education implies a fundamental propitation to train women and give them the necessary tools to empower them in the field of financial management.
And, historically, the management positions in companies have been largely occupied by men, so the proportion of male clients who seek to invest their heritage, is superior to that of female profiles. It is true that when it comes to administering family heritage, women exercise a decisive role, to the point that on many occasions we are the last word.
While each case is unique, there are a number of patterns in which we could fit the women inverters. In this sense, we characterize ourselves for being more conservative when investing, that is, we like to assume less risks than men, which implies a lower disposition to risk looking for greater profitability. Something that influences the age profile of the investing woman, because in most cases, they are usually over 50 years, a stage in which they have already managed to accumulate a significant heritage, either by professional or family achievements.
If we focus on the object of the investment, we have a clear and direct purpose when obtaining results. Investor, in general, we do not usually stop so much in the technical details of the assets or in the macroeconomic situation, but we focus on long -term planning, in which they are comfortable. And, in situations of volatility, the will to preserve heritage prevails.
The strategies that women demand, therefore, are more conservative, as we pointed out before, and less than risk. A fact that can be determined because historically man has exercised the role of investment management.
While these differences that we have drawn between men and us are a latent reality, we cannot generalize. And, even today, most customers are still men.
This panorama, however, is expected to evolve in the coming years, because the increase in women entrepreneurs and directives will make the female presence in patrimonial management growing.