Tiko It became a little less than a year ago in the largest digital real estate in Spain and Portugal After the purchase of Housell. This operation reinforced the business strategy, which established the intermediation as a fundamental pillar by 2024, with the objective of multiplying by ten the volume of its real estate transactions. However, 11 months laterthe ‘proptech’ is On the verge of bankruptcy After announcing an ERE that affects almost its entire template.
The information was advanced a few weeks ago by the newspaper ‘El Español’, which ensures that the company is close to presenting a bankruptcy contest “after accumulating years of losses and not being able to deal with payments.” The ‘Proptech’ communicated the ERE to its template at the end of the summer, but this was not made effective until December.
Is the business model of digital real estate companies in danger?
After the publication of the news, the Canarian headquarters of the Luxury Real Estate Agency Engel & Völkers shared an analysis on its Instagram account that raised the following doubt: “Recently, Tiko, one of the greatest digital real estate companies in Spain, has announced a Ere that affects almost its entire template and is on the verge of bankruptcy. This situation not only impacts the company itself, but also generates doubts about the viability of the business model of digital agencies that try to revolutionize the real estate sector. ”
According to Engel & Völkers, digital real estate companies were born with a clear promise: use technology to offer an agile service, more efficient cost. However, the agency raises: Is this enough in a sector where human treatment, local knowledge and experience are key factors?
“The case of Tiko raises a series of questions about the future of the sector: is it an isolated case or is it the first symptom of an unsustainable business model? What do customers really value? Do they prefer speed and technology or a personalized and human accompaniment? Can technology replace empathy and negotiation experience provided by traditional agents? ”The agency reflected.
From his experience, Engel & Völkers ensures that “Customers value human support” and, although “technology can be a great ally”, it is necessary to balance innovation with the human factor.
“Tiko, who a year ago bought Housell with the aim of becoming the largest ‘proptech’ in Spain, has shown that the road is not as simple as it seems. The industry must constantly adapt and learn from these cases to find a model that combines the best of both worlds: technology and personalized service, ”concludes the analysis.