José Elías accumulates years of experience behind him, both in investments and in companies, to the point of reaching an estimated assets of 950 million euros, according to Forbes, and being the owner of successful companies such as ‘La Sirena’. By making known its history about how it has gone from ruin to having 180 companies, José Elías is an inspiration in the Spanish business world. Hence the consultations that arrive within your advice business. One of them has had to do with Amazon and the form of entrepreneurship that offers, above all, for many young people.
On this occasion, the president of ‘Audax Renewables’ has done it through a message in his X (formerly Twitter) account, where he launched a warning to those who believe that online sale can become a quick path to wealth: “Selling through Amazon will not make you billionaire,” he said.
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José Elías warns the young entrepreneurs that those who think of Amazon as a model to become a millionaire “are wrong”
José Elías, who in recent years has become one of the most listened to voices in the Spanish business scene, stressed that platforms like Amazon can be useful as first step, especially to learn, try business ideas or understand how consumption habits work. “You can get something out of ‘Dinerete’, it’s fine, it’s an learning,” he explained. But he insisted that those who think that this model can turn them into millionaires “are wrong” and should “forget about it.”
“I see many kids riding online business, FBA (a service in which Amazon will be in charge of storing and sending the products and managing customer service and returns) and things like that, with the sole objective of lining, I think that is a wrong approach,” he said.
“It can make you someone who understands business”
Faced with the rise of online entrepreneurship initiatives among youth, José Elías does admit the value at the level of professional growth that these experiences can offer, especially because they can serve as a good testing field to learn about sales and business mentality, more than a safe path towards a great fortune.
“I myself encourage my children to experience these things,” he says, convinced that facing business day -to -day life is an essential stage before looking for larger projects.
“This type of business models may not make you rich, but if you are young and you are starting, you can turn you into someone who understands business, and that, in the long run, is worth much more,” recognizes the businessman and owner of ‘La Sirena’.
The entrepreneur also criticizes the idealized narrative of entrepreneurship. “The probability of failure being an entrepreneur is 98%. But nobody mentions this when they sell you the beautiful story of undertaking,” he says, and refuses to feed false expectations: “I do not want to encourage the idea that becoming an entrepreneur avoids suffering. The reality is that the self -employed are the most despised class of this country. And, paradoxically, they are those who hold the Spanish business fabric.”
A message that of Elijah that connects with a very present debate today: the proliferation of gurus and contents in social networks that promise rapid income with just initial investment. Faced with these narratives, the Badalona businessman is on the opposite side, defending prolonged effort, long -term vision and constant learning as the only paths to which it can be a real success.
José Elías is the owner of the supermarket chain specialized in the marketing of frozen products ‘La Sirena’ and controls part of the share capital in companies such as Athrys Health, Ezentis, Healthline Food U Ohla. It is also the main shareholder of Audax Renewables, having 65% of the actions of the signing of the renewable energy sector.