Mercadonathe Valencian supermarket chain Juan Roigcontinues to advance in the transformation of its fishmonger section by 2025. This change, started a year ago, is committed to a model that prioritizes the sale of fish already cleaned and prepared in trays, thus adapting to current consumer preferences. The new system aims to offer a Wider and fresher assortmentreduce food waste and simplify the shopping experience.
The project, which It is already implemented in different supermarkets in Spainfocuses on the reduction of assisted sales of fresh fish from the market. Instead, Mercadona is betting on fish packed in trayswhich can be preserved up to six days in optimal conditionsaccording to the company itself. This format not only seeks to make life easier for consumers, but also contribute to family savings and minimize waste.
From the company, chaired by Juan Roig, they highlight that the assortment maintains quality and freshness standardswhich makes it a practical and attractive alternative for customers looking for comfort without giving up a high-quality product.
Tips on preserving Mercadona fish on a tray
The chain explains on its website recommendations on freezing these products. Generally speaking, tray fish can be frozen as long as it is not labeled as thawed. Mercadona suggests that, although It is possible to do it directly on the tray, the ideal is to transfer it to specific materials such as plastic wrap.freezer bags or containers designed for this purpose, thus ensuring more efficient conservation.
With this new model towards products on a tray, Mercadona seeks to respond to the demands of its customers, who now prefer more practical and ready-to-use options. With this transformation, Mercadona is positioned at the forefront of food distributionoffering solutions that combine comfort, sustainability and savings.