Viva Technology 2025, held from June 11 to 14 in Paris, consolidated as the largest European startups and technology event, bringing together 180,000 visitors, 14,000 startups and representatives of 171 nationalities.
This year’s edition stood out for the protagonism of artificial intelligence, with a 40% increase in the number of exhibitors linked to the area, and the strong presence of innovative solutions aimed at digital transformation, sustainability and inclusive growth.
Portuguese Energy on Pitch Studio
Portuguese innovation shone intensely at Vivatech’s Pitch Studio. At 4:05 pm, nine national startups – Exo Innovation & Sustainability, GetVocal.ai, Grater.ai, insured, Logidot, Miraiku, Neurosov, Sidis and Vericas – presented disruptive solutions in areas such as Artificial Intelligence, Real Estate, Software, Sales Education, Neurotechnology, Financing, Logistics, Communication, Marketing and Sustainability. The highlight was Grater.ai, which won the Pitch Studio trophy, reinforcing the role of Portugal as a reference in the European technological ecosystem.
The Portuguese participation was organized under the Business Abroad, Startup Portugal and AICEP program, which selected 20 national startups to integrate the official delegation. These companies stood out for the forefront of their solutions, especially in IA, Healthtech, Fintech and ESG, and also had the opportunity to participate in an exclusive event at the Portuguese Consulate General in Paris. André Faria, Senior Project Manager of Startup Portugal, stressed the importance of creating bridges between Portuguese startups and international markets, reinforcing support for the national entrepreneurial ecosystem.
Brazil in evidence
Brazilian innovation also had a prominent moment at Viva Technology 2025. Mudo My World was recognized with the Brazil Tech Winner Trophy – Vivatech 2025, being considered the most promising Brazilian startup of the event. The solution of Mudo My World, focused on social impact and potential expansion in European and French markets, was especially valued for responding to global challenges linked to green transition, digital transformation and inclusive growth.
Juliana Vasconcelos, service manager and international business specialist from Apex Brazil, highlighted in an interview the significant growth of the Brazilian delegation, which featured 38 startups – a number five times higher than previous editions. ApexBrasil, in collaboration with Sebrae and the support of the Brazilian Embassy in Paris, has been strongly betting on the internationalization of Brazilian startups, providing access to infrastructure, business rounds and strategic support throughout the event.
Viva Technology 2025 has been the scene of over 300 advertisements and releases, with interactive exhibitions, live demonstrations and workshops led by visionary figures in the technological sector. The event stood out not only for the presentation of emerging technologies, but also for the environment conducive to networking and the creation of strategic partnerships between startups, investors and large companies.
The presence of Portugal and Brazil at Vivatech 2025 reinforces the growing relevance of these ecosystems in the global innovation scenario. The recognition of startups such as Grater.ai and changes my world demonstrates that the solutions developed in the Iberian Peninsula and Latin America are aligned with world trends and have the potential to positively impact international markets.
Viva Technology 2025 has been confirmed as the epicenter of technological innovation, promoting collaboration between different ecosystems and boosting startups that respond to the great challenges of our time. Portugal and Brazil showed, once again, because they are on the radar of the main global technological trends, with scalable solutions and real impact on the areas of sustainability, digitization and inclusion.
