The OCU, organization of consumers and users, stands out in its last report The important increase in the prices of the purchase basket for the last four years. In 2025 the OCU basket rises 3% on average compared to the previous year due to the increase in fresh products (they rise 8%) and that shows in the economy of Spanish households. The study points to Alcampo as the cheapest supermarket.
He has done it through the analysis of the supermarkets of 183 locations to determine that Alcampo is the cheapest hypermarket for the OCU basket. In 8 locations, Mialcampo is positioned as the best choice. However, Dani supermarkets rise with index 100, wherever they are available (Almería, Granada, Malaga and Jaén). Consume is positioned secondly with 21 locations; It is followed by Lidl and Supeco with 18, Family Cash with 17 and Aldi with 16. The Valencian Mercadona, only highlights as the most economical option in 14 locations.
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Main increases in fresh products
The OCU has analyzed a total of 241 products between food, hygiene and cleaning to form the OCU basket. The products that have raised the most in 2025 are fresh products such as ground mixture coffee (+54%); Canarian bananas (+36%); lemons (+33%); M eggs (+30%); Milk chocolate (+29%) and; veal, needle fillet (+22%).
There is an average rise in products of 2.5% that is added to those of previous years and doubles its price in these last four years.
Fresco (fruits, vegetables, meat and fish) record an average rise of 8%, much higher than that of white marked products (+1.5%) and leading marks (+0.5%).
Lower the price of olive oil
Olive oil drops 53% compared to previous years, but, as the OCU indicates, it fails to compensate for the price increase of the previous year. It is 57 percent above the price it cost in 2021.
Condensed milk (-10%) lower; Salmon slices (-11%), Orange juice Don Simón (-24%) and sugar (-26%).
Choose well, you can make 1,132 euros a year
The OCU establishes that, in general, between the most expensive and the cheapest store in a city there is a difference of 1,132 euros per year on average. However, what a home can save in other cities, is even greater in the shopping basket if the differences between the most expensive and the cheapest supermarket are taken into account. In Madrid, for example, you could save 4,270 euros per year; in Las Palmas de Gran Canaria and Vigo, between 1,900 euros and 2,000 euros; In Barcelona, 1,804 euros per year.
Other areas have much lower savings, such as sea roquetas, which barely saves 241.87 euros. You can consult how much you save in your city here.
OCU recommendations
OCU insists on continuing to apply inflation control measures to reduce damage to consumer pockets such as maintaining VAT reduction in food and extending it to meat and fish; as well as increasing the amount and number of beneficiaries of the food check currently in force.
In addition, the OCU also bets on Recommendations Simple for consumers who can apply in their day to day to save on the shopping basket.