Aitana Ocaña has once again demonstrated her media power and her ability to dominate public conversation, something she has been doing since leaving the academy. Operation Triumph. This Thursday, readers of The Country, The World, ABC and The reason They found the same image when they arrived at the kiosk: the face of the Catalan singer and the poster for her new tour, ‘Cuarto Azul World Tour’, completely occupying the front pages of the four major national newspapers.
The simultaneous presence of Aitana in the four newspapers is the result of a powerful, carefully planned advertising strategy. This is the format known as cover wrap or ‘fake front page’, a commercial insert that imitates the front page of the newspaper and wraps it with an advertisement. In practice, the reader sees the campaign first and not the informative cover, which multiplies the visual impact and turns the issue into an exclusive support for that day.
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How much Aitana has paid to occupy the cover of four national newspapers
According to marketing expert Gioconda Ros, who has analyzed the case on her social networks, the joint cost of this action could reach one million euros. Ros explained that he has consulted with professionals in the field of public relations and advertising, who estimate that a campaign of this type, distributed among four national newspapers, can easily exceed six high figures.
The figure is based on the combined audiences of the newspapers, more than one million daily readers between the four newspapers, and on the usual rates for this type of advertising in the print press. For now, neither the newspapers involved nor Aitana’s team have officially confirmed the investment, although sources in the sector suggest that it is one of the most ambitious promotional operations in recent years for a Spanish artist.
Aitana, a phenomenon that moves masses
The action coincides with a moment of maximum expectation in the singer’s career. Aitana sold out all the pre-sale tickets for her new tour in hours and opened the general sale this Thursday, October 23, generating a new wave of euphoria among her followers and getting new sold out. Added to her commercial power is international recognition: the singer is nominated for two 2025 Latin Grammy Awards, in the categories of Best Contemporary Album and Best Packaging Design.
Five years after her first nominations, the Catalan artist consolidates her position as the great pop phenomenon of her generation. And he does it not only from the stage, but also from the front pages of the newspapers.