He draft law of alcohol consumption prevention of the Ministry of Health, establishes in its article number 30 the prohibition of sponsorship of companies that produce and distribute alcoholic beverages in environments where there may be minors nearby, and this fully affects the hospitality.
If the bill goes ahead, all advertising insertions present on awnings, chairs, umbrellas and other real estate material installed on the terraces of bars and cafes will be limited, so the sector could experience significant losses, as explained by economist Pilar García de la Granja, in the COPE Pocket Economy program.
You may be interested
Social Security will suspend the retirement pension and will force part of it to be returned to pensioners who go to work and do not report it.
Iván Méndez, financial advisor, on the subsidy for those over 52 years of age: “The message is clear, don’t work, you parasitize”
Losses could reach 1.7 billion euros
Limiting the advertising of these brands in certain places and activities where minors may be present will harm, as the expert assures, “130,000 bars and cafes, of which between 70 and 80 percent have this type of sponsorship, and are located less than 150 meters from the park, gym…”.
It could also have a direct cost of between 600 million and 1,080 million euros: “with a decrease in the national GDP of 900 and 1,000 million euros, and the loss of up to 1,200 direct and indirect jobs.”
According to García, the so-called Rural Spain, which in some areas subsists thanks to the hospitality industry, could be more affected than other places: “235 towns with a single bar could be left without hospitality.”
What does the draft law express?
Article 30 of the text includes the provisions by which the sponsorship of companies that produce and distribute alcoholic beverages is prohibited when the activities, goods, services and public spaces:
- They are intended mainly for minors.
- They take place in places where the consumption of alcohol is prohibited (art. 18),
-
Where the advertising of alcoholic beverages is prohibited (art. 26)
Article 30. Limitations on sponsorship of activities, goods, services, and public spaces of the draft Law on the prevention of alcohol consumption and its effects on minors.
This explicitly includes cultural, sports and educational celebrations with the presence of minors; articles, clothing and school supplies; and web pages and social networks aimed at this audience. In addition, article 26 prohibits the advertising of alcoholic beverages on public roads and visible from them and within a radius of 200 meters of educational centers, health centers, parks and places frequented by minors.
The rule, however, does not prohibit all beer sponsorship, but it does impose broad restrictions that, in practice, will reduce the presence of these brands, if it is approved by the Council of Ministers and goes ahead.