We have always thought that a mechanical workshop was a sacrificed but stable business and with which you could earn a lot of money, since “all cars were found.” But the reality is another very different, on the one hand there is the lack of qualified labor and, on the other, a reputation marked by the distrust of the client. This is the case of Quique, an entrepreneur, who has raised a prosperous business inspired by production methods of other industries.
In this sense and in an interview conducted by Adrián G. Martin, the mechanic tells his history, which is of overcoming and reinvention. “I slept in the street, I lost friends, couple and family,” he confesses. Everything changed in 2015: “My mother lent me 3,000 euros and with that I mounted the workshop: I paid the rent, an elevator and a toolbox.” Since then, its project has not stopped growing and today presumes a work system that loyalty to customers with closed prices and total transparency.
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“The most important thing about a company is its customers,” he emphasizes. “Fixing a car is easy; the difficult thing is to explain what happens to you, why you have to fix it and why it costs what costs.” His bet is to eliminate surprises on the invoice and fulfill what was promised. Also to form a stable team: “I live well because I have two companies and a wonderful team. My employees are those who make me live well.”
“I can win more than 15,000 euros per month”
The data that most attracts attention is profitability. “The figures can be between half a million, 800,000, one million … and 20% net profitability is a total success,” he says. With those margins, he admits to win more than 15,000 euros per month. The key, he says, is in the purchase of pieces and in a constant work volume thanks to unbeatable prices. “I brought the low cost to mechanics … 325 euros change a distribution, I don’t care the car you bring me. I’ve been doing it for 10 years.”
Your “formula” replicates the fast food assembly chain. “I looked at McDonald’s: one makes hamburgers, another wraps them, another makes potatoes. In my workshop, one only makes distributions, other clutches, other oils, and another manages. This way all cars come out every day.” The claim attracts traffic, but loyalty requires complying: “My low cost has no small print.”
Success has not been free of friction in the sector. “I have received a lot of hate … false reviews, comments against. I have broken the market, I understand it, but I don’t care. What matters to me is me, my family and my team.” On the sacrifices, I did not sweeten: “I worked until 12 at night, Sundays … at first my wife and I ate once a day so that my children could eat.” And he warns of the responsibility of the trade: “Leaving a loose screw you can kill a person.”
The other great difficulty is to find professionals. “Youth does not go to study or work … This trade requires trade. Here it is not worth saying; you have to really know.” In his team he presumes real promotions: “Juan earned 800 euros where he was; now he has a comfortable life.”
The future of the workshops with the Asian cars and the electric in question
Quique does not refuse the current debates. “The Asian market has eaten the European … the cars that are least repaired are Japanese and Koreans,” he says. On the electric, it is sharp: “It is a deception. Without ultra -granted load points, this is political. I have more hopes in hydrogen.” And alert of the “piracy” in unregulated garages: low prices without guarantees that “in the end come out expensive.”
His reputation, he says, is based on transparency. “If I tell you what this costs when you leave the car, when you come to pick it up is what costs.” That approach, together with the system by tasks and the intelligent purchase of spare parts, has allowed him to climb. “I am not the best mechanic in the world … maybe the smarter, because I have found a formula to work.”
The final advice is for those who dream of undertaking in traditional trades: “The first thing is not to be afraid. You will suffer, you will go hungry, you will not sleep … but when you see that your dream comes true, that is happiness.” Vocation, method and word fulfilled. The recipe for a workshop that, against prognosis, has turned mechanics into a high performance business.