Many of Netflix users in Spain have awakened with this news: their basic plan without ads will disappear from September. This has been communicated by the company itself through an email during the night of July 28, where they warn of the “changes that are going to be soon.”
If we are one of the lucky few who still kept its mythical basic plan for 9.99 euros and enjoy a Netflix without ads, we will have to say goodbye. At least for that price.
You may be interested
Trump imposes 10% tariffs on the world but delays them until August 7
An expert inheritance lawyer warns about making a will in a folio: “In no case do I recommend them, only in cases of extreme need”
Less options, more expense and more advertising
This surprise was already coming prior notice. In some countries, such as Canada and the United Kingdom, they have already eliminated this rate since the beginning of 2024. Now, the change announces their arrival in Spain, where the current subscribers have begun to receive electronic emails notifying the disappearance of the plan and the automatic passage to the new model with ads.
The subscription had not been available for new users for months, but it was maintained for those who already had it hired. Now all of that changes with the standard plan with ads, which is three euros cheaper, 6.99 euros.
It will offer the possibility of enjoying content on two devices simultaneously. In any case, and as indicated by their information on ‘Plans and Prices’, it is noted that in this standard 6.99 euros there is content that may not be included: “All mobile games and almost all films and series are available. A padlock icon will appear in the titles that are not available.”
Then, if you want to continue without advertising, its cheapest option will be a plan of 13.99 euros per month, four more than what until now were paid. On the other hand, there is the Premium rate, which allows reproducing 4K quality content and in up to four simultaneous devices, with a monthly price of 19.99 euros.
Key strategy for brands
With this decision, the platform of streaming It begins to follow Prime Video steps, which since the beginning of 2024 also includes ads in its basic rate. Advertising incorporation is considered a key strategy for brands, since it allows users to know products and markets.
It is not a surprise. Netflix had already made clear in early 2024 that the basic plan had the days counted. First it was vended for new records, then a price increase was applied and finally its disappearance has been executed. A road map that many saw coming, but that is why it is not less drastic.
However, Netflix’s great triumph has been to return to the exit box, to how to pay … to see ads. Despite the discrepancies of this model when he was born, time has proved them right, which found in their plans one of the main drivers of new subscribers. The model remembers that of traditional television and social networks, where advertising is part of the treatment.
Many users prefer to save money in exchange for seeing advertising
Through this movement, Netflix seeks to encourage a model with ads that offers a more accessible price, recognizing that many users prefer to save money in exchange for seeing advertising. Netflix has observed that plans with ads have promoted user collection, with 94 million subscribers in plans with global advertising in 2025, compared to 70 million 2023.
With the definitive elimination of the basic plan, Netflix’s offer in Spain is reduced to three unique plans to the five or even six options that were coming a couple of years ago. It stays as follows: standard plan with ads (6.99 euros); Standard (13.99 euros) and the premium (19.99 euros).