The European Commission has presented a new strategy to position the European Union as a global reference in innovation and technology, betting on the attraction and growth of innovative companies and the creation of favorable conditions for technological development throughout the region.
The strategy “Choose Europe to start and grow” presented yesterday aims to facilitate the creation and expansion of startups and scaleups, considered essential for Europe’s future because they generate innovation, qualified employment and investment, but still difficult to grow and transform ideas into products in the European market.
The strategy focuses on five main areas: simplification of rules and reduction of bureaucracy, better access to financing, market entry support, talent attraction and infrastructure access. Measures include the simplification of the legislation in insolvency, tax and labor, the creation of a European business portfolio, the reinforcement of the European Innovation Council, a new European fund for technological companies and incentives to attract institutional investment.
Initiatives are also planned to facilitate the mobility of highly qualified workers and more attractive tax regimes for startup action options, as well as programs that connect universities and research centers to companies to promote knowledge transfer.
The strategy is part of broader EU efforts to increase investment in innovation and competitiveness, with the goal of investing up to 4% of annual GDP to recover delays against US and China.