Entrepreneurship trends for 2025

Entrepreneurship trends for 2025

Entrepreneurship stands out as one of the main drivers of social development, boosting job creation and promoting innovation. In this context, it is consolidated as one of the most effective strategies for facing economic crises and promoting progress.

Now is the time to look to the future and foresee the paths that entrepreneurship could take in 2025.

Sustainable entrepreneurship

Sustainable entrepreneurship is gaining relevance as consumers become more aware of the environmental impact of their choices. Entrepreneurs offering sustainable products and services are finding increasing demand.

The search for a better quality of life is becoming increasingly prevalent in society, gaining importance globally. Several movements and groups related to sustainability are gaining prominence in public opinion. Given climate change and its consequences for our lives, a greater emphasis on preserving the environment in the future is inevitable, aiming for a more sustainable approach.

In this scenario, businesses focused on healthy and organic food, physical activities and recycling initiatives stand out.

Collaborative Entrepreneurship

Collaborative Entrepreneurship is growing and I consider it one of the main trends in the coming years due to the need for greater cooperation between entrepreneurs to obtain better results.

This type of entrepreneurship consists of a cooperation strategy in which a network of entrepreneurs, with common goals, shares resources, ideas and solutions, strengthening businesses in a joint and more sustainable way. Instead of acting in isolation, entrepreneurs collaborate with each other to solve problems, develop projects and exchange services or customer referrals, creating a more robust and innovative entrepreneurial ecosystem.

This model is based on horizontal networks and trust between participants and the establishment of strategic partnerships. Examples include crowdfunding platforms, where entrepreneurs can obtain crowdfunding for their projects, or coworking spaces that encourage the sharing of knowledge and opportunities.

Shared Entrepreneurship

Shared Entrepreneurship is characterized by the division of the use of goods and services among several people. In this model, access is preferred over ownership. It is common in peer-to-peer (P2P) services, where individuals share underutilized assets, such as homes or cars, in exchange for compensation. Some examples are Airbnb (accommodation rentals), Uber (shared transportation) and platforms for selling used items, such as OLX.

This type of entrepreneurship is increasingly stronger due to changes in society’s behavior that values ​​sustainability, the collaborative economy and the optimization of resources. Furthermore, technology plays a crucial role in facilitating connections between users and providers, making sharing more accessible and efficient. Thus, shared entrepreneurship not only transforms the way we consume, but also promotes a more inclusive and conscious economic model.

These are the three trends that will make a difference in 2025 in the area of ​​entrepreneurship and boost business creation.