With the purchase basket more and more expensiveany savings opportunity arouses immediate interest. That is what has happened in Malaga, where a young woman has published a video on social networks comparing the prices of a local supermarket with those of Mercadona, one of the largest distribution chains in Spain, leaving notable differences. A simple tour of the corridors of the local supermarket has served to question the prices of the famous Valencian chain.
Tamara (@Tamaraxgb), creator of social networks content, has recorded a video in one of the most popular establishments in Malaga, called Cash Beltrán, and has Compared to what it usually pays in Mercadona. The result, according to his own words: “It is much cheaper.”
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He found, for example, that a package of six Bazoya water bottles cost € 3 in Beltrán compared to € 4.44 in Mercadona, 33% more. Lanjarón water is also sold at € 0.55 per bottle, when in the Valencian chain it amounts to € 0.73. The comparison is repeated with basic products: Coca-Cola in can is located at € 0.68 compared to € 0.92 in Mercadona and Fuze Tea’s can stays at € 0.58 compared to € 0.99 of Juan Roig’s company.
In Beltrán’s sausages there is a surprising fact, although the price of € 1, turkey, sausage or ham trays are really sold at € 0.75. Something similar happens with tuna: “Put four cans for € 3, but in reality it is € 2.60,” says Tamara in the video.
Cash Beltrán also bets on XXL formats that are not found in Mercadona: mayonnaise of 10 kilos, giant detergents such as the light of 110 washed at € 7.50 or family frozen. In her tour, the creator also highlighted Kinder ice cream at € 3.95 and chicken products battered below € 2.
Cash Beltrán, a 100% local supermarket
The author’s own author wanted to underline the local character of the chain: “Did you know that Beltrán is a 100% Malaga supermarket and one of the cheapest, not to tell you the cheapest in Malaga?” Currently, it has five establishments in the province, one of them in Guadalhorce, where the images were recorded.
The publication has become viral and reflects what many consumers seek: alternatives to reduce spending of the weekly purchase. And although Mercadona maintains hegemony in the sector, cases such as this show that local supermarkets can stand up with much smaller prices in key products.