Why do Nottingham Forest not have a shirt sponsor?

Nottingham Forest are enjoying being back in the Premier League for the first time in 23 years.

Steve Cooper’s side suffered a 2-0 defeat at Newcastle but delighted football nostalgists by sporting no shirt sponsor for the game.

Getty

Nottingham Forest have headed into the new season without a shirt sponsor

Forest’s decision is a unique one in the Premier League era, with Sheffield Wednesday starting the 1992-93 season without one.

Wimbledon also went the inaugural Premier League campaign without a shirt sponsor but recent examples are few and far between.

Why do Nottingham Forest have no sponsor?

The Reds are yet to sort a deal for a new shirt sponsor to replace their previous contract with BOXT that expired at the end of last season.

BOXT — who had been the club’s main sponsors since Football Index entered administration in March 2021 — had tried to strike an extension.

But the boiler company, who have since become Everton’s shirt sleeve sponsor, confirmed they’d fail to agree fresh terms with Forest.

In a statement, they said: “We’ve enjoyed every minute of the journey that took Forest back to where they deserve to be.

Also Read  Man United and Arsenal target demands transfer as Red Devils rely on Ten Hag link

“We are incredibly disappointed not to be working together for the upcoming season. We had submitted a multi-million-pound offer, but unfortunately the club want to go in a different direction for their front of shirt sponsorship.

“We would like to wish them and their fans the very best for their first season back in the Premier League.”


Forest’s previous partnership ended at the end of last season

Getty

Forest’s previous partnership ended at the end of last season

Nottingham Forest shirt sponsor: What’s the latest?

Forest are said to be holding out for a front-of-shirt £10m-a-season deal after rebuffing multiple offers, according toSport Business.

Also Read  Frankfurt chief asks 'who the f*** is Mane?' ahead of Bayern Munich opener

The Athletic claim the club remain relaxed about the sponsorship situation ahead of their first Premier League game at the City Ground in two decades.

Sheffield Hallam University finance expert Dr Dan Plumley toldFootball Insider: “It’s ambitious. We have to look at benchmarks.

“West Ham and Everton’s are around £10m or £11m. Newcastle and Leeds meanwhile are closer toward £7.5m. That is the region we’re looking at.

“We know betting companies will often pay more than non-betting companies.

“For a newly-promoted club, you are probably setting your sights towards £6m or £7m. So, Forest are going for above the benchmark there.

“The risk is that the longer you go without naming a sponsor, the more likely it could backfire.

“Sponsors want to be involved in every game and we are nearly at the start of the season now.

“If it does come off, fantastic. It would put them among the biggest deals in the Premier League. But there is a risk we can’t ignore with this strategy.”

Betting Offers Of The Weekend

ALL CUSTOMERS: Bet £5 via the talkSPORT EDGE app with Paddy Power and get a £5 free bet – available to all customers* – CLAIM HERE

NEW CUSTOMERS: Bet £10 with Bet365, Get £50 in Free Bets* – CLAIM HERE

Also Read  Newcastle United questions asked ahead of new season

Paddy Power All Customers: Place a £5 Sportsbook Bet through the talkSPORT EDGE app between the 1st and 31st August. Get a £5 free bet on the next Monday after your qualifying bet. T&C’s apply. 18+ Begambleaware.org

Bet365: Open account offer. Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply 18+ Begambleaware.org

SEE ALL FREE BET OFFERS FOR NEW AND EXISTING CUSTOMERS HERE

!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version=’2.0′;n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,’script’,’https://connect.facebook.net/en_US/fbevents.js’);

fbq(‘init’, ‘752905198150451’);
fbq(‘track’, “PageView”);

Source link

Related posts

Leave a Reply

Your email address will not be published.