Southend ‘considering change’ to renamed stand that features serial killer Rose West

Posted By Foster | Section: Sport
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Southend United are now considering how to change the name of their recently rebranded ‘Gilbert and Rose West Stand’, due to its unfortunate connotations.

It’s not been an easy ride for the Shrimpers in the last few years, sinking from League One all the way down to the National League in back-to-back relegations.

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Southend United have caused a stir with the reveal of their new stadium naming rights

Roots Hall’s west stand has a controversial new name this season

getty

Roots Hall’s west stand has a controversial new name this season

And just as the Essex side begin a fresh start in their new campaign, the club has made an unfortunate decision in the renaming of their west stand – which hosts part of the Blues’ family enclosure.

After selling the naming rights of the stand to local estate agents Gilbert and Rose, the Shrimpers’ western side of the ground was renamed after the company as ‘Gilbert and Rose West Stand’.

But fans were left shocked as the club failed to recognise that it featured ‘Rose West’ – the name of one of Britain’s most infamous serial killers.

West and her husband, Fred, were charged with the murder of at least nine women between 1973 and 1987 and Rose is currently serving a life sentence in prison.

Southend had initially said there are no plans to change the name of the stand, despite it’s problematic associations with the serial killer, according to The Times.

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But a statement from the club to ITV states they are now considering making an alterations to the wording on the sponsorship, despite it already featuring on season cards sent out to fans.

The new stadium map shows the new stand name

southend united

The new stadium map shows the new stand name


A Southend spokesperson said the club will be having discussions with the company to ‘come up with different arrangement of words’ for Roots Hall’s West Stand.

They also said the National League side is ‘grateful for Gilbert and Rose’s sponsorship’ of the stand.

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“They are a fantastic local estate agents and we look forward to working with them during this partnership, which will include a number of community projects.”

Currently, the new stand name and its undesirable connotations are featured on season ticket cards already received by supporters, as well as being visible on the stadium map on the website, although there is not yet any signage visible on the stand itself.

Southend are now considering changing their recently renamed West Stand

getty

Southend are now considering changing their recently renamed West Stand

The Times report claims that means there could be a cost implication to changing the name of the stand again.

A post from Southend fan Paul Napper led to the story going viral on Twitter, with the situation already raised at a meeting between fans and the club’s leadership earlier this week.

“Only Southend United could have a sponsor for the West Stand called Gilbert & Rose, inevitably leading to the Gilbert & Rose West Stand,” said the Shrimper.

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